In what was a “record year” for iDealwine, co-founder of the online auction business Angélique de Lencquesaing told db in a podcast last week that Bordeaux had seen a “big rise” in 2025.
During an interview on 23 July – which you can listen to below – de Lencquesaing said that her business, which has offices in Paris, Hong Kong, Singapore and New York, had seen a 9% increase in value, and 19% of volumes sales passing through its auctions.
According to iDealwine’s Auction Barometer report, that meant a total of almost 391,000 bottles, representing €33.9 million (€42.4m including fees).
Notably, despite the ongoing news of Bordeaux oversupply and vineyard removal schemes, iDealwine saw Bordeaux volumes up 23% (105,000+ bottles – one in three lots sold), with the Barometer showing value sales increasing by 19% to €12.5m, and prices remaining almost flat (-3% vs. the market’s -8%).
A big interest in Bordeaux
Commenting on the trend, she said, “It’s quite amazing: everyone is talking about Bordeaux being completely out of fashion, but that has never been true on iDealwine, actually, and last year we saw that people have a big interest in Bordeaux.”
Continuing she recorded, “What I think is quite interesting and also quite a surprise is that younger vintages are trading more actively.”
Putting numbers to the latter observation, she said, “Bordeaux wines that are under 10 years old represented 28% of the bottles that were auctioned last year, and the year before, it was only 20% – so it was a very, very big increase in younger wines.”
Explaining the development, she said, “I think it’s a result of the change that has occurred on the style of the wines that are produced in Bordeaux, which makes them accessible younger; they can be drunk younger.”
She added, “People now know that they won’t have to wait for decades before they can open their bottles; they can buy young wines and have a great pleasure opening quite a young vintage of Bordeaux.”
Buy-and-wait losing appeal
As for sales of Bordeaux futures, she said that the region’s 2025 en primeur campaign wasn’t a pricing failure but a demonstration that fewer collectors want to buy-and-wait.
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She said, “Prices have become really attractive in the campaign this year… and there are great opportunities in the 2025 vintage.”
“But you can open, say a bottle of 2010, and it will be absolutely fantastic to drink, but for a bottle of 2025, you will have to wait, and even though you don’t have to wait for decades, you will still have to wait for a few years before first you get the bottle and then you can open it,” she remarked.
While she noted that the 2025 offer for “10 to 20 big names” was “a success,” generally the demand for en primeur this year was subdued.
“I think it’s really the result, not of a bad pricing campaign – because I think the prices were good – it’s more of the trends of consumption: now, there are fewer and fewer people who want to create a cellar, buy wines, wait for years and years before they can buy it,” she said.
Concluding on this topic, she commented, “I think the proportion of people who buy a wine, a bottle of wine that’s going to be open the same night, is huge. So it’s the whole idea of buying which is also which is now in question; I don’t think it’s a question of price – it’s really a question of a habit in consumption.”
The best-selling Bordeaux
Meanwhile, below is a reproduction from information from this year’s idealwine Auction Barometer on the best-selling Bordeaux in 2025. The web-based business notes that a handful of properties stood out for “striking increases in their volumes”. Among these was Château Lafleur (no. 14), which saw its volumes more than double, while its average price dropped to €471 (-25%).
Idealwine wonders whether Château Lafleur’s announcement to withdraw from the Pomerol appellation as of the 2025 vintage could have prompted some enthusiasts to part with their bottles, noting that interest in this rare property was strong, though not at any price.
Elsewhere, idealwine noted that Château Figeac (no. 16) managed to “combine a sharp rise in volume (+72%) with only a marginal dip in average price (-3%), confirming the property’s momentum and enduring appeal since its elevation to premier grand cru classé A status for its 2022 vintage onwards”.
Scroll down to see the top 20 best performers of the past year.
Top 20 Best-Selling Bordeaux Properties in 2025
| Rank | 2024 | Trend | Property | Auction Value (€) | Bottles Sold* | Average Price (€) |
|---|---|---|---|---|---|---|
| 1 | 1 | — | Petrus | 1,145,599 | 462 | 2,480 |
| 2 | 2 | — | Château Mouton Rothschild | 904,445 | 1,927 | 469 |
| 3 | 3 | — | Château Lafite Rothschild | 812,227 | 1,691 | 480 |
| 4 | 5 | ▲ | Château Haut-Brion | 594,609 | 1,327 | 448 |
| 5 | 4 | ▼ | Château Margaux | 581,131 | 1,654 | 351 |
| 6 | 6 | — | Château Latour | 424,002 | 1,034 | 410 |
| 7 | 7 | — | Château Cheval Blanc | 408,407 | 895 | 456 |
| 8 | 8 | — | Château d’Yquem | 366,422 | 992 | 370 |
| 9 | 10 | ▲ | Château Angélus | 257,743 | 925 | 279 |
| 10 | 9 | ▼ | Château Léoville Las Cases | 232,470 | 1,676 | 139 |
| 11 | 13 | ▲ | Château Pontet-Canet | 214,243 | 1,988 | 108 |
| 12 | 11 | ▼ | Château Lynch-Bages | 206,454 | 1,568 | 132 |
| 13 | 12 | ▼ | Château Montrose | 202,020 | 1,477 | 137 |
| 14 | 25 | ▲ | Château Lafleur | 186,194 | 396 | 471 |
| 15 | 16 | ▲ | Château La Mission Haut-Brion | 175,150 | 666 | 263 |
| 16 | 21 | ▲ | Château Figeac | 173,571 | 933 | 186 |
| 17 | 14 | ▼ | Cos d’Estournel | 173,197 | 1,195 | 145 |
| 18 | 27 | ▲ | Château Ducru-Beaucaillou | 155,761 | 1,109 | 140 |
| 19 | 19 | — | Château Palmer | 152,923 | 740 | 207 |
| 20 | 32 | ▲ | Château Haut-Bailly | 147,885 | 1,725 | 86 |
Source: idealwine auction barometer 2026. *Bottles auctioned, scaled to 750ml equivalents.
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