Home Motors The First Production Ferrari Luce Is Heading to Auction, and There’s No Reserve
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The very first production Ferrari Luce is headed to the auction block, with RM Sotheby’s set to hammer the car at its Monterey sale this August. And, Ferrari has decided to sell it without reserve.
That takes some guts when the car in question spent its launch week getting torched online while billions evaporated from the company’s stock price. Two months later, Maranello’s answer is this white-on-white Luce “Tailor Made,” better known as Chassis 0.
RM Sotheby’s has slotted Chassis 0 into its Monterey sale as Lot 345, with a value pegged “in excess of” $1.1 million. For reference, a regular Luce stickers around $640K, so the auction house is banking on a healthy first-off-the-line premium.
Every dollar of the hammer price goes to The Ferrari Foundation, the brand’s 501(c)(3) charity for educational initiatives, which hands deep-pocketed bidders both a tax angle and a moral license to run the number up. It also means the final figure lands as a very public verdict on Ferrari’s first EV.
Ferrari’s Tailor Made division built the whole spec around a single theme, light. The one-off Madreperla Semi-Gloss paint carries a pigment that throws iridescent reflections shifting from green to violet depending on how the sun hits it.
Inside, Perla Le Mans metallic leather (a Tailor Made exclusive cut from Swiss hides) keeps the monochrome going, and this is the first Ferrari to swap the usual black secondary trim for Grigio Corvara. White wheels, white calipers, and even a prancing horse set against an optical white background finish the job, along with a plaque confirming this is production chassis number zero.
Mechanically, nothing changes. This is the same quad-motor Luce we covered back in May. As a refresher, that means 1,035 horsepower, 730 lb-ft of torque, a 193-mph top end, and a 2.5-second run to 62 that embarrasses the V12 Purosangu
Will any of that quiet the comment sections? Probably not. But here’s the thing about firsts: the 5,000th Luce will depreciate like a used iPhone, while there will only ever be one Chassis 0 of the first electric Ferrari. Collectors have made safer bets on far stranger cars.
Model: 2026 Ferrari Luce ‘Tailor Made’
Chassis No: ZFF21BUA8T0338000 (“Chassis 0”)
Powertrain: Quad electric motors (one per wheel)
Power: 1,035 HP and 730 lb-ft of torque
Battery: 122 kWh
Top Speed: 193 MPH
Exterior: One-off Madreperla Semi-Gloss finish
Interior: Perla Le Mans metallic leather with Grigio Corvara trim
Auction: RM Sotheby’s Monterey, Lot 345
Estimate: In excess of $1.1 million (no reserve)
Luce Chassis 0 crosses the block as Lot 345 on Saturday, August 15th during RM Sotheby’s Monterey Car Week sale, offered without reserve against a $1.1 million-plus estimate. The car is built to US spec, though the winner will need some patience, as it heads back to Maranello after the sale and won’t be delivered until Q1 2027. Head over to RM Sotheby’s website for full lot details.
2026 Ferrari Luce ‘Tailor Made’ Chassis 0
The first production example of Ferrari’s divisive electric sedan hits RM Sotheby’s Monterey block on August 15th in a one-off white-on-white Tailor Made spec, offered without reserve with all proceeds going to charity.
